I have Simple configurable products installed on magento. How can I apply a discount to a configurable product which makes sure that all the simple products associated to the configurable also get the discount applied to them?
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You could use Magento's Catalog Price Rules (Admin > Promotions > Catalog Price Rules).
There's some good information on how these work here:
Good luck!

Magento Guy
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1Thanks, however this still doesn't solve my problem. I want to set a discount against a configurable product and have that discount applied to all products within that configurable product. This doesn't currently happen if I apply a discount via sku to a configurable product, the simple products associated do not inherit the discount. – Lucas Scholten Dec 17 '11 at 14:30
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What type of rule are you trying to apply Catalog or Shopping Cart ? – Allan MacGregor Dec 17 '11 at 15:43
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1That's my point Lucas, Add all of the sku's to the catalog rule. It's not "inheritance" so to speak, but Magento isn't built to inherit rules or discounts like you described. – Magento Guy Dec 17 '11 at 23:26
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I was also looking for the answer to this, but unfortunately didn't found it yet.
Below helped though. In addition to below, what i did is instead of selecting config product SKU, i selected all the simple product SKU which are part of that config product. How to create a coupon on specific product in Magento?