if your emoji doesn't take a round trip (from ios to a backend server and back to ios), then you shouldn't have any problem ios (at least 4.2+) handles the encoding correctly and you don't have to do anything. but if your app interact with a server, have you suspect that your server return value is wrong? i.e. json encoded wrong.
I had the same problem, after digging for hours and finally found this answer that works for me: https://stackoverflow.com/a/8339255/1090945
If you are using rails as your server, this is all you need to do. No need to do anything in ios/xcode, just pass the NSString without doing any UTF8/16 encoding stuff to the server.
Postegre stores the code correctly, it's just when you send the json response back to your ios client, assuming you do render json:@message, the json encoding has problem.
you could test whether you are having json encoding problem in your rails console by doing as simple test in your console
test = {"smiley"=>"u{1f604}"}
test.to_json
if it prints out "{\"smiley\":\"\uf604\"}" (notice the 1 is lost), then you have this problem. and the patch from the link will fix it.