I know it looks like I haven't done my research but... I don't seem to be able to find any reliable papers/websites explaining in detail the tracking techniques used by the internet advertisers. (and believe me, I've been looking for good sources for 5 months now). Has anyone done any similar research / project in the past? Can you suggest any reading?
Just in case if my post is not clear, this was one of many questions i had: How Do Internet Advertisers Use Third-Party Cookies?