Assuming the special characters are unicode charactes, you will have to encode the string to a base64 format and use that in the subject line. Like this,
<cfset strSubject="Demande d’chantillons supplémentaires">
<cfset strSubject=ToBase64(strSubject, "utf-8")>
<cfmail from="test@test.com" to="test@test.com" subject="=?utf-8?B?#strSubject#?=" type="html">
#testText#
</cfmail>
The subject line must be in the format =?<charset>?<encoding>?<encoded text>?=
The ?
and =
are required.
MIME - Encoded Word
"charset" may be any character set registered with IANA. Typically
it would be the same charset as the message body.
"encoding" can be either "Q" denoting Q-encoding that is similar
to the quoted-printable encoding, or "B" denoting base64 encoding.
"encoded text" is the Q-encoded or base64-encoded text.