How to use Javascript to selectively replace the word called Rindan in he below text , but not if its in some attribute like img alt=="Rindan" I want to replace the word Rindans which is an inner text and not if it is in attribute .
`"<a href="http://edition.cnn.com/video/?hpt=hp_t1#/video/bestoftv/2012/02/28/ac-marie-rindan-family-syria.cnn">Rindan's family on her legacy</a> <a href="http://edition.cnn.com/video/?hpt=hp_t1#/video/bestoftv/2012/02/28/ac-marie-Rindan-family-syria.cnn" target=""><img alt="Rindan's family on her legacy" border="0" class="cnnVideoIcon" height="10" src="http://i.cdn.turner.com/cnn/.e/img/3.0/global/icons/video_icon.gif" width="16" /></a>`"