3

I saw a Wordpress plugin that removes certain words from an articles URL Slug.

So for an example, without the plugin, if I create an article titled...

Organize Your Projects into Boards with the Trello App

then Wordpress would automatically create this URL Slug...

organize-your-projects-into-boards-with-the-trello-app

Now if I were to use the Plugin that removes "stop" words, it would instead create this URL slug...

organize-projects-boards-trello-app

Now my question, the plugin's description says that it is better for SEO, I am curious if others feel this is better to remove words like that or better the have the longer version?

JasonDavis
  • 48,204
  • 100
  • 318
  • 537
CodeDevelopr
  • 1,267
  • 3
  • 17
  • 30
  • You should first be asking what the ranking/SEO impact of URLs (not to be confused with just the domain aspect) are in the grand scheme of things, then worry about whether such trivialities have any meaningful impact. I have yet to see any quantifiable data suggesting that keywords in the URL have a significant impact. – Mike Hudson Mar 17 '12 at 11:13

3 Answers3

10

Keep them in your URL. Even though Google may ignore them in normal search they do not when someone does an exact match search (i.e. using quotes). Plus URLs are today's page titles. People are more likely to remember your URL if it reads naturally then if it is just an abbreviation.

John Conde
  • 217,595
  • 99
  • 455
  • 496
  • 15
    Stack overflow does pretty well on SEO (understatement of the century), and look at the url for this article: /questions/9734970/better-seo-to-remove-stop-words-from-an-articles-url-slug. Seems they are not removing stopwords. – Johnny C May 02 '12 at 20:32
4
  1. 'stop' words, are words that Google will make low priority in a search, often ignoring them entirely. Its far more interested in the 5 words in your 3rd example, and rightly so. Can you imagine if it ranked a page higher because of more frequent uses of 'your', 'with' or 'the'. Yikes.
  2. urls have a max length, so it's always good to abbrv.
  3. Part of the Google algorithm is to do with what we can think of as 'percentage match'. e.g. If I type 'organise project boards' then I will get a 60% match on your third example but a 33% on your second e.g. Google uses similar things in other aspects of its matching, such as the meta keywords.

Hope that helps. Ask if you need more

Mike Hudson
  • 1,180
  • 5
  • 13
TomDunning
  • 4,829
  • 1
  • 26
  • 33
  • Points 1 and 3 *might* be relevant to content - but you haven't justified their impact with regards to URLs. – Mike Hudson Mar 17 '12 at 11:09
  • They're completely relevant for the reasons stated. How about reading again worrying less about grammar and more about content? – TomDunning Mar 17 '12 at 17:26
  • 4
    OK, I read it again. This time I picked up on you mentioning "Meta Keywords", which [Google completely ignores](http://googlewebmastercentral.blogspot.com.au/2009/09/google-does-not-use-keywords-meta-tag.html). So i'm pretty confident your answer refers to understanding dating back several years, and doesn't address *keyword importance in the URL*. There's no data to support the premise that `example.com/url-one-stop-words` would out-rank `example.com/your-url-is-the-one-with-stop-words`. The usability factors outweigh the ranking factors. – Mike Hudson Mar 18 '12 at 21:58
0

This question is old, but I thought I'd add my opinion as I feel there's a bit of contextual consideration lacking from the given answers.

There used to be a lot of consideration given to the overall length of urls because of how they were displayed in the SERPs. The thought was, that removing stop words was a good default practice because it would help address situations where longer URLs would be trimmed in display. This would increase the liklihood of a url such as /the-single-most-influential-keynote-speeches-of-any-of-the-most-popular-colleges-in-the-world/ of appearing for keywords like most influential college keynote speeches. When stops words were removed, longer urls had a higher chance of having core keywords displayed in the SERPs. Today, Google seems to dynamically-display different segments of urls depending on their relevancy to user searches, such as the above url might appear as follows:

https://www.example.com/...colleges-in-the-world/

That's really the only 'direct impact' consideration that I regard to be of concern—and it's not of concern anymore for all practical purposes.

I think that it's good practice to manually remove some stop words sometimes, because urls often need to be practically usable for users to remember/write down/etc. That's more UX than SEO though.

All other considerations for the removal of stop words are, IMO, purely subjective to use cases. For example, gigantic sites like StackOverflow likely need to keep stops in urls because different questions (legit different) might only be differentiated by nuances of stop word usage. A small coder's blog however, likely having a single post per topic such as this, would likely be better served to create as short of a url as possible since there'd be no duplication issues.

For a full range of url considerations I'd suggest reading the following article:

https://moz.com/blog/15-seo-best-practices-for-structuring-urls

TL;DR: There's not much technical justification for the removal of stop words from post urls anymore, and such consideration is highly subjective to use-case and personal preference.

alphazwest
  • 3,483
  • 1
  • 27
  • 39