A set of keywords, ads, and bids that is a key part of how your account is organized. Each ad campaign is made up of one or more ad groups.
- An ad group consists of one or more ads, keywords, placements, or other targeting methods. You also set a default bid for each ad group.
- We recommend that you create a separate ad group for each theme such as for each product you offer (like wedding catering and party catering), selling points (like free consultation and gourmet menus), or ways to describe your business (like caterer and on-site food service).
- The ads and keywords in each ad group should directly relate to that group's theme.