Questions tagged [facebook-analytics]

Facebook Analytics is a product analytics tool that lets you quickly see data, analyze trends, and understand the behavior of people who use your app, website, and more.

Facebook Analytics for Apps helps you understand who is using your app and website with powerful aggregated demographics and audiences insights that only Facebook can provide. It includes powerful behavioral analytics and segmentation tools to measure retention, conversion, and lifetime value.

Analytics Quickstart Guide

Begin using Facebook Analytics for App in just 5 steps: https://developers.facebook.com/docs/analytics/quickstart

App Events Documentation

Useful Resources

141 questions
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Unity game campaign installs on Android not tracked in Facebook Analytics for Apps

I'm observing a large difference in tracking campaign installations between Android and iOS. Analytics for Apps show about 1000 installs on iOS and just 5 on Android (which correlates to the number of developer installations of the game). I'm…
13
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5 answers

How to log a custom Event in Facebook Analytics SDK 2020 for swift Documentation is deprecated

UPDATE The problem is that facebook documentation for swift is outdated so to solve this you will have to log your custom event like this: func logMyEvent(name : String, value : String) { let params : [String: Any] = ["myParamName" :…
Daira Bezzato
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Facebook Pixel on different environments

I have a FB pixel working properly, but still on development and staging environments. What are the best practices to use this on production, should I always use at least two different pixels? in order to have reliable data.
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0 answers

User Properties has been deprecated in Facebook Analytics

We are trying to integrate Facebook analytics into our apps and we notice that user properties has been deprecated on 22 Jun 2020. But doc doesn't not say anything about the alternative way. Is there any means to add new user properties like this in…
7
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1 answer

How to set up Facebook analytics in Google Tag Manager for Android

I am using Google Tag Manager for sending analytics to various channels like Google Analytics. Now I want to send analytics to Facebook as well but I could not find any way to do so. PS: The question is for Android app not for website. I had found…
Arushi Jain
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2 answers

How to prevent Facebook Pixel to track the same transaction twice?

In my Purchase confirmation page, I send the purchase info to Facebook. But if my user hits Refresh, the data is sent again and Facebook compile the purchase values twice. With Google Analytics, we can send a Transaction ID and even if the user…
vIceBerg
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5
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1 answer

Facebook Analytics - In-app notification not working

I already got the push notifications working, but now I have to integrate the in-app notifications. In order to do that I did the following: Added the lib in the gradle file: compile…
AlvaroSantisteban
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5
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Facebook Analytics Push on iOS only works occasionally

I have been battling with this for a while now but I've finally succumbed to submitting a question to see if anyone else has had an issue. Essentially I'm trying to use the Facebook Analytics push service and only seem to be receiving push…
dlbuckley
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5
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1 answer

Facebook Analytics: user properties and logged events using graph API

I have facebook app (Messenger Bot App) where I am logging custom events for each user using the graph API endpoint /application/activities/ The events are logged perfectly. What I want to do is creating custom properties for my messenger bot users…
5
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Facebook push campaigns (Beta) not working

I wanted to try out the new push campaigns by facebook analytics for our android app. I have done the following: 1) added the dependencies to my gradle file: compile 'com.facebook.android:facebook-android-sdk:4.11.0' compile…
4
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0 answers

Facebook Analytics Conversion API events pushed from server

Recently I've started working with Facebook Conversion API to send events from serverside. I'm using the test-event feature of the Facebook event-manager and when I set the email of the userData to a dummy value, it doesn't show up on the…
psaw.mora
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What should be used as an event parameter with FBSDKAppEventParameterNameOrderID key in Facebook Analytics SDK?

FBSDKAppEventParameterNameOrderID is name for event parameter for both FBSDKAppEventNameSubscribe and FBSDKAppEventNameStartTrial events. Official documentation contains the following description for it. /** Parameter key used to specify the unique…
Pavel Osipov
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3
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1 answer

How 'First_open' is related to 'update_with_analytics' in Firebase?

I'm finding it hard to make distinction between parameters related to first_open event. Those parameters are system_app, system_app_update and update_with_analytics. Can someone clearly define them and give concrete examples when these parameters…
3
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0 answers

How to address users in facebook analytics server-to-server

Hi here's my problem: I would like to send events to Facebook Analitycs asynchronously from my server. And my users are on iOs. My problem is that I need to somehow identify my event server to the specific user. What I’ve seen so far are those…
3
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0 answers

Facebook chatbot custom evet tracking does not work

I am currently working on a Facebook chatbot. I wanted to add custom event tracing to it, so I tried the following code (in python, like the back end of the bot) url = "https://graph.facebook.com//activities" params = { "custom_events":…
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