'lifetimes' helps to measure customer lifetime value in Python
Tag should be used only for the questions regarding calculation of CLTV.
As emphasized by P. Fader and B. Hardie, understanding and acting on customer lifetime value (CLV) is the most important part of business’s sales efforts. And Lifetimes is a Python library to calculate CLV for you.
Link for official documentation: http://lifetimes.readthedocs.io/en/latest/