Joey Baker is multimedia journalist, active in ‘new media’ journalism through college media websites and CoPress. As a self proclaimed geek, Baker grew up on the web and first began working in the .com industry by designing user-experience and user interface customization for a small web design firm. As a student at Syracuse University, served The Daily Orange photo editor for a year, transitioning the department to a first-class workflow, and tripling the size of the department. Serving next in the newly created position of Exponent of the Evolution, Baker, led The Daily Orange in the creation of a blog network, established a video journalism department, and brought the DO into the social media world. Not content with his successes at the Daily Orange, Baker decided to change the college media industry as a whole. In 2008 he went on to be a founding-member of CoPress, a new, national, non-profit organization centered around the creation of a technical ecosystem for college media. As the business manager, he has personally witnessed the response around the nation, as upwards of 30 college newspapers responded within months of CoPress’ creation. CoPress is currently in the final round of the Knight News Challenge. Baker is an avid consumer and debater in the new media revolution. His acclaimed and convincing blog posts and tweets have been recognized by Mark Briggs, Jeff Jarvis, Ryan Sholin and many others. He is equally interested in the creation of good content as he is with sustainable web-business models which will restore the journalism industry. In his other life, Baker is a working EMT, an active backpacker and has excellent taste in beer. He is available for consultation regarding the evolution of towards ‘new media’.