Digital marketing consultant and founder of Leads Deposit Ltd. Peter is passionate about building brands, communities, social voices and generating leads by developing content marketing plans, search engine optimization and social media strategies in the franchising world. He and his company specialize in developing and implementing strategies with inbound marketing using Hub Spot and Sales Force for franchise companies in both the consumer and franchise development verticals. Specialties include: Buyer Persona and predictive modeling Development, Marketing Automation, Direct-Response strategies, Content Development, SEO, Social Media, and LinkedIn Lead Generation.