++ I help SaaS owners to enable their users to work smarter using icCube embedded analytics ++ Also co-founder and CTO of , providing an actionable spend analytics platform for health care, education and local government .++

Hi, my name is Arthur van den Berg, 20+ years active in the data analytics space as entrepreneur, analytics expert, icCube reseller and CTO of a SaaS analytics platform, called Purfaction.

Although I have two companies, I have just one ambition, which is: to enable users of SaaS solutions to work smarter using actionable insights from data. In our meetings with product owners I show how their SaaS solution could be transformed using icCube embedded analytics. In the on-boarding process and beyond, my team and I help and train them to build and launch management-by-exception visualizations inside their core application; sharing our dedication to the one single goal: helping their users to focus on those actions that matter most, fully data-driven.

One of the spin-offs of this work is Purfaction, my second company. Its co-founder, Jeroen Corts, used to provide spend analytics using Excel, but it was hard to scale and grow. In 2020 we transformed and enhanced it into a scalable online Spend analysis product to help Dutch non-profit organizations to optimize on costs, risks and social value, by showing the users on which categories and vendors they should focus to make impact (see www.purfaction.nl).

If you're interested to learn more or get a demo in embedded analytics or Purfaction, please drop me a message or e-mail.

My expertise

• Embedded analytics, 5 years’ experience: icCube
• Data & Business Analytics, 20 years' experience: Oracle, Microsoft SQL, SSAS, Essbase, Jedox
• Planning & Budgeting, 20 years’ experience: Essbase, Hyperion Planning, PBCS
• Spend analysis, 2 years’ experience
• Entrepreneur, 15 years’ experience

more on embedded analytics: www.inside-vision.com more on building an analytical dashboard product: see one of my articles (below) more on spend analytics: www.purfaction.nl (Dutch language)

✉analytics@inside-vision.com, ✆ +31 172 700 510 ✉info@purfaction.nl, ✆ +31 085 025 044