Sandy Carter is IBM General Manager Ecosystem Development and Social Business Evangelist, responsible for IBM’s worldwide focus on building ecosystems around core growth areas such as Social, Mobile, Cloud, Big Data and Analytics, and Cognitive Computing. Previously, she was IBM Vice President, Social Business Evangelism and Sales, responsible for setting the direction for IBM’s Social Business initiative, a $200B market opportunity.
A recognized leader in social business, Sandy is an award-winning author of three books, including best-selling “Get Bold”, which has been translated into nine languages. She is recognized as a thought leader on social media, receiving numerous awards such as “Top 10 in Social Media”, Forbes Global Top 40 in Marketing, “Ten Most Powerful Women in Tech, and Top 20 Influencers. Sandy was recently named to Connected World’s Women of M2M (Machine to Machine) for Internet of Things, and was named an Industry Leader by Professional Business Women of California (PBWC). Sandy is passionate about women's leadership. A Founding member of WITI (Women in Technology International), and a member of the WITI Executive Advisory Council, she is the Founder of IBM’s Super Women Group, a community of over 20,000 women worldwide. She is a member of the American Management Association (AMA) and Chief Marketing Officer (CMO) Inner Circle. A graduate of Duke University and Harvard Business School, Sandy has been listed among the 50 most notable people on the Duke University website.