Once an aspiring actor and historian, I am a German Norwegian Canadian, in that order. Rather than making passport collecting my profession, I moved to the web to stay in 1998, who needs a nationality on the on anyway? Having moved to Montreal in 2001, I quickly found my place in the local advertising industry. Today I am a proud father of four children.

I spent over 10 years in advertising working for agencies like Inpix, Marketel (McCann-Erickson), Ogilvy(Mather) Montreal and Pheromone where I worked on projects for Toyota, Future Shop, Best Buy, Rona, IKEA, Air Canada, L’Oreal Paris, Master Card, Rogers, Health Canada, YMCA, Hospira, HumanWare, Sage, RCMP, La Caisse depot, Leucan, Via Rail, RDS and many more.

In 2014 I co-founded the startup qiSports where I took the role of CEO. Following almost five years in the startup circus, I decided to return to my technological roots in 2018.

My strength is seeing through technical jargon and clutter and quickly seeing creative possibilities.