With an open and creative mindset, I will not only analyze the data to the core, but I will also seek to deduce larger picture of the system, where the research subject resides and operates.

With more than 11 years of experiences on 400 research projects at one of top global market research companies - GfK, I managed to build a strong analytical skill set, which makes me efficient and capable researcher for any kind of project. I always aim to understand consumers/ users in details, especially their relationship to products and/ or services.