A Google Analytics Qualified individual, currently employed as a Junior Web Analyst in Datalicious Pty. Ltd. Analytics, E-commerce and Data-Driven Marketing are the key areas of focus of my role. Equipped with skills of Tag Management System and tracking user behaviour in website and mobile sites.

a) Analytics Audit & Strategy Performing a comprehensive audit of your measurement plan, analytics and tag management instrumentation. Mapping your site or app goals to key performance indicators, all properly segmented to meet the needs of business, marketing and product stakeholders.

b) Analytics Implementation Clean, comprehensive, segmentable and user-centric data. Quality Assurance, Data Validation and technical specs documentation are baked into the process.

c) Analytics Roadmap Optimization and business impact are achievable through commitment to process, people and technology. Let’s develop an optimization plan for your organization support you through all your dynamic business changes and evolving measurement needs.

d) Google Analytics Premium More processing power and advanced analysis tools. Guaranteed data freshness, reporting and SLAs and more. BigQuery & Big Data Integration, hit level data DoubleClick Integration and more.

e) Tag Management Focus on marketing instead of marketing technology and let’s deploy all of your analytics, conversion tracking and re-marketing tags in Google Tag Manager.

f) Reporting and Dashboards Getting data out of Google Analytics is only the first step. Visualizing it in a meaningful way will help you and your executives find actionable insights. Report automation, data integration with BI tools such as Tableau will cut your reporting time significantly.

Previously persuaded M.Tech in Bioinformatics from International Institute of Information Technology, Hyderabad, Telengana with CGPA of 8.84 and B.Tech Biotechnology from Haldia Institute of Technology, Haldia, West Bengal with CGPA of 8.24.