Infiniti Retail
Cromā
IndustryRetail
Founded9 October 2006 (2006-10-09)[1]
HeadquartersMumbai, India
Number of locations
400+
Area served
India
Key people
  • Avijit Mitra (CEO & MD)
  • Shibashish Roy (COO)
  • Pramod Dangaich (Chief Financial Officer)
  • Venu Gopal (Chief Buying Officer)
  • Suman Chakraborty (Chief Business Officer – Stores)
  • Mayank Sanghani (Chief Business Officer - Own Brand)
  • Rohit Sharma (Chief of Supply Chain & Customer Service)
  • Sudhansu Sekhar Misra (Chief Human Resources Officer)
ProductsConsumer electronics
RevenueIncrease₹15,851 crore (US$2.0 billion) (FY23) [2]
Negative increase₹−957 crore (US$−120 million) (FY23)
ParentInfiniti Retail
Tata Group
Websitewww.croma.com

Cromā is an Indian retail chain of consumer electronics and durables run by Infiniti Retail, a subsidiary of the Tata Digital.[3][4] Croma offers over 16,000 products across 550+ brands through its stores spread in numerous major cities of India.

Croma has significantly increased its footprint with more than 400 stores in around 130+ cities in India, in addition to its online presence.

Location

Presently, there are a total of more than 400 Cromā stores across 130+ cities in India.[5]

The stores are spread throughout much of India.[6]

Croma Stores – Statewise

In 2012, Infiniti Retail Ltd acquired the Indian retail business of Woolworths for A$35 million, or Rs. 200 crore. Woolworths was tied up with Tatas since 2005 for external support in the electronic retail market.[7]

References

  1. ↑ "Cromā | The Electronics Megastore | About Us | Overview". Croma.com. 9 October 2006. Archived from the original on 26 October 2021. Retrieved 3 February 2011.
  2. ↑ "Tata Digital revenue jumped 13x in FY 23".
  3. ↑ "The Hindu Business Line : Infiniti Retail looks to cross Rs 1,000-cr turnover". Blonnet.com. 3 September 2009. Archived from the original on 24 September 2009. Retrieved 3 February 2011.
  4. ↑ "Welcome to Cromā | The Electronics Megastore | A TATA Enterprise". Croma.com. Retrieved 3 February 2011.
  5. ↑ "Tata Cromā launches own brand of LCD and LED TVs". Economictimes.indiatimes.com. 13 May 2010. Retrieved 3 February 2011.
  6. ↑ "Cromā | The Electronics Megastore | Stores | Location of our Stores". Croma.com. Archived from the original on 7 April 2022. Retrieved 3 February 2011.
  7. ↑ "Infiniti acquires India biz of Woolworths for Rs.200 cr". The Hindu. Retrieved 15 December 2012.
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