Ela Veresiu
Born
NationalityCanadian, Romanian
EducationPh.D.
Alma materWitten/Herdecke University
Known forEthical Consumerism, Multicultural Marketing
AwardsFerber Award Honorable Mention, Sidney J. Levy Award
Scientific career
FieldsMarketing, Consumer Research
InstitutionsSchulich School of Business, York University
Websitehttp://elaveresiu.com/

Ela Veresiu is a Canadian-Romanian consumer sociologist and an associate professor of marketing at the Schulich School of Business, York University.[1]

Biography

Veresiu was born in Bucharest, Romania. She emigrated to Toronto, Canada, with her parents in 1995. In 2015, she completed her PhD degree in marketing, summa cum laude, at Witten/Herdecke University in Germany.

Her research focuses on understanding and promoting consumer diversity and market inclusion at the interplay of identity,[2] technology,[3] branding,[4] and institutions.[5] In 2019, her research was awarded the Ferber Award Honorable Mention for the best dissertation-based article published in the most recent volume of the Journal of Consumer Research. In 2019, her research was also awarded the prestigious Sidney J. Levy Award for outstanding dissertation-based, qualitative methodology marketing article published in a top-tier academic journal.[6] Her work is funded by the Social Sciences and Humanities Research Council of Canada (SSHRC) Insight Development Grant.[7] In 2016, she was named “one of Canada’s marketing leaders under 30”[8] and “one of the youngest business professors in North America.”[9]

Selected publications

References

  1. Schulich School of Business. "Faculty Profile Ela Veresiu, Ph.D." Schulich School of Business. {{cite web}}: |last1= has generic name (help)
  2. Veresiu, Ela; Giesler, Markus (2018). "Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject". Journal of Consumer Research. 45 (3): 553–570.
  3. Giesler, Markus; Veresiu, Ela; Humphreys, Ashlee. "How Consumer Empathy Drives Platform Success". Marketing Science Institute.
  4. Giesler, Markus; Astray, Tatiana; Babic, Ana; Siebert, Anton; Veresiu, Ela (2017). "Zombie Brands: The Science Behind Undead Market Icons". Huffpost.
  5. Giesler, Markus; Veresiu, Ela (2014). "Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity". Journal of Consumer Research. 41 (3): 840–857. doi:10.1086/677842. S2CID 145622639.
  6. Consumer Culture Theory. "Sidney J. Levy Award". Consumer Culture Theory.
  7. Social Sciences and Humanities Research Council. "Award Recipients for Insight Development Grants: 2019–20 Competition". Government of Canada.
  8. Marketing Staff (2016). "30 Under 30: The Class of 2016". Marketing Magazine.
  9. Schick, Shane (2016). "30 UNDER 30 – ELA VERESIU". Marketing Magazine.
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