Rado

Rado is a luxury Swiss watch brand owned by The Swatch Group. Originally founded in 1917 under the name Schlup & Co. by brothers Fritz, Ernst and Werner Schlup in their parents' home in Lengnau, Bern, Switzerland,[1][2] Rado was launched in 1957 with the Rado Green Horse.[3]

"Rado" means "wheel" in Esperanto.

The Rado Captain Cook dive watch debuted in 1962 and is named after Captain James Cook, the 18th-century British explorer and cartographer.

References

  1. ↑ Rado: An Insider’s Brand Roberta Naas, A Timely Perspective, August 14, 2020
  2. ↑ History of Rado watches Jura Watches
  3. ↑ "History of Rado". Rado. Retrieved 21 December 2022.
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