body { background: url('https://i.stack.imgur.com/MUsp6.jpg') }
div.content {
width: 100%;
height: 100%;
background: -moz-linear-gradient(top, rgba(255,255,255,0) 0%, rgba(255,255,255,1) 100%); /* FF3.6+ */
background: -webkit-gradient(linear, left top, left bottom, color-stop(0%,rgba(255,255,255,0)), color-stop(100%,rgba(255,255,255,1))); /* Chrome,Safari4+ */
background: -webkit-linear-gradient(top, rgba(255,255,255,0) 0%,rgba(255,255,255,1) 100%); /* Chrome10+,Safari5.1+ */
background: -o-linear-gradient(top, rgba(255,255,255,0) 0%,rgba(255,255,255,1) 100%); /* Opera 11.10+ */
background: -ms-linear-gradient(top, rgba(255,255,255,0) 0%,rgba(255,255,255,1) 100%); /* IE10+ */
background: linear-gradient(to bottom, rgba(255,255,255,0) 0%,rgba(255,255,255,1) 100%); /* W3C */
filter: progid:DXImageTransform.Microsoft.gradient( startColorstr='#00ffffff', endColorstr='#ffffff',GradientType=0 ); /* IE6-9 */
}
<body>
<div class="content">Example</div>
</body>