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Google displays my website’s page title differently to how it is meant to be.

The page title should be:

Graphic Designer Brighton and Lewes | Lewis Wallis Graphic Design

It displays fine in Bing, Yahoo and on my actual website.

However, Google displays it differently:

Lewis Wallis Graphic Design: Graphic Designer Brighton and Lewes

This is annoying as I want my keywords "graphic designer brighton" to go before my name.

I am using the Yoast SEO plugin and my only suspicion is that there might be a conflict between that and my theme, Workality.

Has anyone got any suggestions as to why this might be happening?

unor
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user3183025
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2 Answers2

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Google Search may change webpage titles they show in the result page (since 2012-01):

We use many signals to decide which title to show to users, primarily the <title> tag if the webmaster specified one. But for some pages, a single title might not be the best one to show for all queries, and so we have algorithms that generate alternative titles to make it easier for our users to recognize relevant pages.

See also the documentation at http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35624:

Google's generation of page titles and descriptions (or "snippets") is completely automated and takes into account both the content of a page as well as references to it that appear on the web. The goal of the snippet and title is to best represent and describe each result and explain how it relates to the user's query.

[…]

While we can't manually change titles or snippets for individual sites, we're always working to make them as relevant as possible.

In my answer on Webmasters SE I linked to questions from people having the same issue.

Community
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unor
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  • Thanks, this answered my question. It must be because my name 'Lewis' is too similar to the town I now live in 'Lewes'. Especially that those 2 words are right next to each other in the title.Many thanks Lewis – user3183025 Feb 06 '14 at 13:24
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Is is possible that you changed the title, or installed the plugin, and Google hasn't picked up the changes yet?

It can take a few weeks for Google to pick up changes to your site, depending on how often it spiders it. The HTML looks fine so I can only think that Google hasn't got round to picking up the changes yet.

BIOSTALL
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  • Thank you for your reply, I originally thought that might be the case but its been over a month since I changed it. It was never worded in that way previously and google has picked up slight changes to the text recently but still kept it in the wrong order. Strange. – user3183025 Jan 28 '14 at 19:04