a={{1,'abc',3.5}, {2,'abc',4.5},{3,'def',5.4}}
arg = 'abc'
res = cellfun(@(x) ismember(1, strcmp(x, arg)), a)
cellfun applies given function to every element of an cell array:
http://www.mathworks.com/help/matlab/ref/cellfun.html
as pointed in the first link '@(x) creates an anonymous function'
this post shows how to find if a string is in cell array of mixed type:
Find string in cell array with elements of different types
in this case one element of the given cell array is a cell array itself so that is what x will hold.
x is {1,'abc',3.5} -> strcmp(x, arg) is {0, 1, 0} -> ismember(1, {0, 1, 0}) evaluates to 1
x is {2,'abc',4.5} -> strcmp(x, arg) is {0, 1, 0} -> ismember(1, {0, 1, 0}) evaluates to 1
x is {3,'def',5.4} -> strcmp(x, arg) is {0, 0, 0} -> ismember(1, {0, 0, 0}) evaluates to 0
so res contains {1, 1, 0}