Streaming Audio File from HTTP URL

Question

I am struggling to stream hosted audio files like the one below: http://res.cloudinary.com/karmo/raw/upload/v1415468388/kdzu36kr8t7aowkeqrn7.mp4

I have tried using AVPLayer with the initWithURL and while I do not get any errors I never hear any audio play back.

  NSURL *url = [NSURL URLWithString:@"http://res.cloudinary.com/karmo/raw/upload/v1415468388/kdzu36kr8t7aowkeqrn7.mp4"];
player = [[AVPlayer alloc]initWithURL:url];
songPlayer = player;

Any previous StackOverflow examples I have found I have the same issue... no errors but I never hear any audio playback

Streaming mp3 audio with AVPlayer

Audio streaming in ios using AVPlayer

What am I missing...