I think it is worth pointing out that by the rules of the Java language the Java compiler inserts the equivalent of "this." when it notices that you're accessing instance methods or instance fields without an explicit instance. Of course, the compiler knows that it can only do this from within an instance method, which has a "this" variable, as static methods don't.
Which means that when you're in an instance method the following are equivalent:
instanceMethod();
this.instanceMethod();
and these are also equivalent:
... = instanceField;
... = this.instanceField;
The compiler is effectively inserting the "this." when you don't supply a specific instance.
This (pun intended) bit of "magic help" by the compiler can confuse novices: it means that instance calls and static calls sometimes appear to have the same syntax while in reality are calls of different types and underlying mechanisms.
The instance method call is sometimes referred to as a method invocation or dispatch because of the behaviors of virtual methods supporting polymorphism; dispatching behavior happens regardless of whether you wrote an explicit object instance to use or the compiler inserted a "this.".
The static method call mechanism is simpler, like a function call in a non-OOP language.
Personally, I think the error message is misleading, it could read "non-static method cannot be referenced from a static context without specifying an explicit object instance".
What the compiler is complaining about is that it cannot simply insert the standard "this." as it does within instance methods, because this code is within a static method; however, maybe the author merely forgot to supply the instance of interest for this invocation — say, an instance possibly supplied to the static method as parameter, or created within this static method.
In short, you most certainly can call instance methods from within a static method, you just need to have and specify an explicit instance object for the invocation.