When you write:
domain='google.com'
awk -F '\t' '$12 == '$domain'' data.txt
the $domain
is outside of any quotes:
awk -F '\t' '$12 == '$domain' ' data.txt
< > < >
start end start end
and so exposed to the shell for interpretation first and THEN it becomes part of the body of the awk script before awk sees it. So what awk sees is:
awk -F '\t' '$12 == google.com' data.txt
and google.com
is not a valid symbol (e.g. variable or function) name nor string nor number. What you MEANT to do was:
awk -F '\t' '$12 == "'"$domain"'"' data.txt
so the shell would see "$domain"
instead of just $domain
(see https://mywiki.wooledge.org/Quotes for why that's important) and awk would finally see:
awk -F '\t' '$12 == "google.com"' data.txt
which is fine as now "google.com"
is a string, not a symbol BUT you should never allow shell variables to expand to become part of an awk script as there are other caveats so what you should really have done is:
awk -F '\t' -v dom="$domain" '$12 == dom' data.txt
See How do I use shell variables in an awk script? for more information.
By the way, even after fixing the above problem do not do this:
while read domain; do
awk -F '\t' -v dom="$domain" '$12 == dom' data.txt | wc -l
done < domains.txt
as it'll be immensely slow and contains insidious bugs (see why-is-using-a-shell-loop-to-process-text-considered-bad-practice). Do something like this instead (untested):
awk -F'\t' '
NR==FNR {
cnt[$1] = 0
next
}
$12 in cnt {
cnt[$12]++
}
END {
for ( dom in cnt ) {
print dom, cnt[dom]
}
}
' domains.txt data.txt
That will be far more efficient, robust, and portable than calling awk inside a shell read loop.
See What are NR and FNR and what does "NR==FNR" imply? for how that awk script works. Get the book Effective AWK Programming, 5th Edition, by Arnold Robbins to learn awk.