Use this tag for questions related to Amazon Mobile Analytics, where you can measure app usage and app revenue. By tracking key trends such as new vs. returning users, app revenue, user retention, and custom in-app behavior events, you can make data-driven decisions to increase engagement and monetization for your app.
All the functionality that was previously part Amazon Mobile Analytics is now included in Amazon Pinpoint service. Just like Mobile Analytics, Pinpoint lets you measure app usage and revenue. In addition, Pinpoint extends this capability by making it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.
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