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Questions tagged [universal-analytics]

Universal Analytics is a set of technological innovations that improve the way data is collected and processed in Google Analytics.

Universal Analytics is a complete rewrite of Google Analytics updating the tracking technology. Universal Analytics is based on the measurement protocol which allows all web connected devices to report data into Google Analytics.

Universal Analytics introduces a set of features that change the way data is collected and organized in your Google Analytics account, allowing operators of web properties a better understanding of how users interact with online content.

The analytics.js JavaScript snippet replaces the, ga.js snippet.

Unofficial support:

Google Analytics Google+ Community

565 questions
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Event Value ? Google analytics / measurement protocol

How to use event value / view it when I use event tracking with measurement protocol. Currently in events tab in google analytics UI, I can check category , action but cant see the value associated with it that I sent to GA. Thanks
user476566
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Existing Google Analytics events and Google Tag Manager

I have implemented Google Analytics (GA) on my site and I send several custom events through ga("send", "event", ...); function and it works well. I am experimenting with Google Tag Manager (GTM). I have removed original GA snippet, and now I use…
petriq
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Enable Demographics and Interests reports in Universal Analytics

I want to enable demographics and interests reports with the Universal Analytics tracking code. The generated tracking code for my site looks like this: